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Traction Isn’t Adoption – or How to Scale Up Successfully by Design

Traction Isn’t Adoption – or How to Scale Up Successfully by Design

by Luis Diaz-Santana | Aug 5, 2025 | Business Strategy

When your product starts to gain traction, the real challenge is whether your business can hold it. This article explores why scaling means shaping both your internal structure and external reach together, anchored by the profit model at the core. Traction vs....
Do you know what your product does for your business?

Do you know what your product does for your business?

by Luis Diaz-Santana | May 19, 2025 | Business Strategy

You may begin with a clear idea of the product you want to build, but as the business takes shape it will inevitably reshape that product. This article introduces the Product Brief, a tool for aligning product decisions with the business model they must serve, so you...
Designing Business Models That Answer Before They Are Asked

Designing Business Models That Answer Before They Are Asked

by Luis Diaz-Santana | May 2, 2025 | Business Strategy

It’s easy to pour all your energy into the product that embodies your innovation, while the business model that should carry it forward remains undefined. In this article, we look at how to design both together from the start, creating a complete system that can spot...
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