innovative
We embrace creativity and forward-thinking approaches to develop unique solutions that address the specific needs of each start-up. By staying ahead of industry trends, we ensure our clients remain competitive and poised for success
Collaborative
We believe in the power of teamwork. Our collaborative approach involves working closely with our clients to understand their vision, challenges, and goals. By fostering a strong partnership, we create strategies that are aligned with our clients’ objectives and deliver tangible results
Impactful
Our goal is to make a significant positive impact on the start-ups we work with. We are committed to delivering results that drive growth, secure funding, and pave the way for long-term success. Our solutions are designed to unlock new opportunities for our clients
Driving InnovationĀ

Luis Diaz-Santana
Founder
Luis is passionate about efficiently harnessing innovation to address the challenge of caring for a growing and aging global population. With over 25 years of experience, he brings a wealth of expertise in developing complex instrumentation and products in eye care, providing clients with tailored solutions and industry insights.
Working at the forefront of ophthalmic innovation, Luis has influential connections across global eye care and ophthalmology. He founded LDSH Strategy in 2023 and previously led ophthalmology innovation at Cambridge Consultants in the UK, focusing on developing groundbreaking devices to meet pressing unmet needs.
In recent years, Luis has helped global eye care companies and start-ups navigate the complex innovation landscape in areas such as intraocular lenses (IOLs), surgical robotics, and drug delivery. He brings a unique combination of technical skills, market understanding, and insights into human-technology interactions.
Luis holds a Ph.D. in ophthalmic optics from Imperial College and was a pioneer in aberrometry and high-resolution retinal imaging.
What Our Clients Are Saying
Discover how our strategic approach and dedicated support have made a difference for start-ups in the eye care industry.
Tanuj Gigras
Nayam Innovations, CEO
Luis brings with him a unique combination of technical expertise, deep market insights, structured thought process and decades of experience in the field of Ophthalmology. Through structured discussions, together we discovered several key insights into our business plan and product. He has the ability to translate and explain a technical feature of the product into a business value proposition story for the customer.
Andrew Kadis
Cambridge Vision Technology, CEO
Luis has been instrumental in the early success of Cambridge Vision Technology. He has provided us with critical insights, enabling us to rapidly identify and address key industry challenges. Luis’s strategic guidance and deep sector understanding have given us a significant competitive edge. His contributions have been pivotal in bootstrapping our venture and driving innovation.
Joanna Gould
VisusNano, CEO
Working with Luis has been an absolute pleasure. His deep insight into the ophthalmology industry, combined with his remarkable ability to facilitate processes from startup to industry level, has been nothing short of amazing. Luis’s expertise and dedication have consistently added immense value to Visusnano, and his collaborative spirit makes him an invaluable asset to any team.
Trusted around the world
Clients and Partners







Get In Touch
Cambridge, UK luis@ldshstrategy.com